A Call to Redemption: Hostgator.com

This is an open letter to the staff at Hostgator.com.  Please note that all responses will be posted as blog comments.

With Black Friday fast approaching, I feel that your company needs to address a problem, that it is a part of.  That problem being spam.  Last year I received both comment and email spam from your affiliates during your Black Friday event. In short spam being either sending to a non-opted in email address or posting unwanted comments which generally have nothing to do with content they are posted on for the purpose of monetary gain.  This year I have been getting spam well in advance of November.  Of all places my first video.  This was a video I had emailed you and several other companies at the time of release 4 years ago from this month, hoping that you and other hosts would deal with the so called “review” industry.

Here is just a sample of Hostgator.com related spam I received on one of the many videos on YouTube.com.

That does not include my email or my blogs.

Just to be clear, I am not against you having affiliate program or making money. But I believe in doing it ethically, and I can respect creativity in bringing in customers.  But spam i.e. unwanted solicitation, is not a form of creative marketing.  I realize with your affiliate doing spam and in some cases “review” sites, its to your advantage as you make money off their actions.

With Black Friday around the corner, I challenge you to contact your affilates before you send out your Black Friday Promotion to stop them from spamming.  Not to mention seeing you practice the same FTC policy that Endurance International Group.

4 Replies to “A Call to Redemption: Hostgator.com”

  1. Hello Benjamin,

    Thank you for your email.

    Please note that these comments and spam are not from HostGator staff members, these are from affiliates of ours. Please know that we do not condone spam in any sense and we will gladly do our best to track down the affiliates that are spamming and remove them from the affiliate program, as it is clearly against our terms of service that they have agreed to. Please simply notify us and allow us time to look into the matters and we will do our best to control the problem.

    Please do also note that we do have a policy regarding disclosure and the FTC guidelines within the TOS, and this was emailed directly to all affiliates as well, letting them know of the requirements and changes in the TOS.

    We will also be letting affiliates know in advance when communicating the Black Friday emails that spam is grounds for termination within the affiliate program with the loss of commissions previously pending/sent being a possibility should they spam.

    Thanks again for your email. I hope this helps clear up your concerns that we are definitely against spam and we will certainly do what we can to help combat it. It can be difficult when we have well over 150,000 affiliates to control and keep up with their actions – but we certainly do try to have the best and cleanest program around!

    Thanks again. We wish you the best this Holiday season.

    Best Regards,
    Taylor Hawes
    CMO – HostGator.com

    Please feel free to let us know if you have any further questions.

  2. Hello Taylor,

    Thanks for your response.

    Regardless if your company intended or not to have the spam your company benefits from the spam if they make a sell. My own experience is I get far more spam from your affiliates then all of Endurance International Group’s hosts combined. There clearly is some method you need to adopt to your current system as EIG clearly has as many or more affiliates then you have.

    Which is why I encourage before you do a Black Friday or any other mail out that your remind people about your spam polices. In the future I will be doing a monthly post of any spammer I find, as well as notfiying this email address of any spammers with proof.



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