While doing a review on a review site that choose to spam my blog, I decided to review inmotion and other sites that appeared on it to see if they too had a FTC compliance in their Affiliate Terms. Turns out Inmotion does .
This is not the first time I have done a review on Inmotion:
Inmotion was the 6th host that reviewed to appear on webhostingstuff.com’s so called top 25 list.
Honestly at the time this was not a site that I had thought was a big host. But I find them in the top 10 of some review sites. Perhaps this may be the reason why:
No surprise as to why top 10 sites are show casing Inmotion when they get $50 – $100. Even $50 is not that much
But Inmotion has a catch:
FTC Endoresement Compliance
At InMotion Hosting, our aim is to care for our customers in a fair manner and to fully abide with all Federal Trade Commissions regulations that relate to advertising. At the same time, we necessitate that our affiliates do so as well. The regulations include, but are not restricted to, Federal Trade Commission 16 CFR Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising, which necessitates, along with other criteria, that material connections between advertisers and endorsers be revealed. Therefore, directories, review/rating websites, blogs and other websites, email or collateral that claim to provide an endorsement or assessment of an advertiser (in this case InMotion Hosting) must clearly state that the fact financial or in-kind compensation is given by the advertiser.
You can get further information and suggestions on complying with these guidelines via the links below. You are advised to search for and acquire your own legal advice on how these rules apply to your website or any promotional activities that you receive compensation for.
InMotion Hosting reserves the right to withhold commission fees and cancel the affiliate relationship with you should we find, at our discretion, that you are not abiding with the previously mentioned guide or other FTC regulations/guides we view as applicable.
The FTC offers a variety of resources to help make it easier for you to comply with the guidelines, including:
- Guides Concerning the Use of Endorsements and Testimonials in Advertising:http://ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf
- The FTC’s Revised Endorsement Guides: What People are Asking:http://business.ftc.gov/documents/bus71-ftcs-revised-endorsement-guideswhat-people-are-asking
- Dot Com Disclosures: Information About Online Advertising:http://business.ftc.gov/sites/default/files/pdf/bus41-dot-com-disclosures-information-about-online-advertising.pdf
Inmotion joins the list of hosts that require review sites to disclose that they make money when people use them to sign up with a host. If you’re a review site and choose to show case Inmotion be prepared for a visit from me.