– Fifth of the EIG hosts to ask affiliates to comply with the FTC

Here is another almost exact copy of 4 other blog posts this time is in the spot of other company names. is  added onto the list of Endurance International Group hosts to send out FTC compliance notices to their affiliates.  If you read some of my previous posts you will see that just like and they used the same exact notice.   I will continue to do a post for each notice I recieve from Endurance International Group.  This is my first post on, I have to say that it does not have the same feel as many of the Endurance International Group sites, not to mention I don’t really recall seeing it on any review sites.   I do know that they are with (Commission Junction). The first email about Federal Trade Commission guidelines was sent to Just Host affiliates.

A copy of the Email from

Dear StartLogic Affiliate,
As you may know, The Federal Trade Commission (FTC) has strict guidelines that relate to affiliates who offer reviews, rankings, endorsements and testimonials; and we require all affiliates of our CJ program to comply with these requirements.To be compliant with the FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising, StartLogic expressly requires you to disclose that there is a “material connection” between you and StartLogic anytime you offer an endorsement or testimonial on our services.View more information about StartLogic’s strict adherence to the FTC Endorsement Requirement.WHAT IT MEANS FOR YOU

If you provide reviews, rankings, endorsements or testimonials about a service for which you receive commissions from us, you must clearly disclose the fact that you receive such compensation in a clear and prominent place–that is close to your endorsement.

The FTC takes the Endorsement guidelines seriously and has started to enforce them for both content providers like yourself and advertisers like StartLogic.

As an advertiser, StartLogic will monitor affiliate sites to be sure our services are represented appropriately. Failure to comply with the endorsement guidelines could result in removal from our affiliate program and the cancellation of commissions.


To make it easier for you, we’ve pulled together information, based on a recent FTC enforcement case, to illustrate ways you can disclose a material connection between you and your advertisers. Take a few minutes to review this summary at:

StartLogic Affiliate Disclosure Requirements and Examples

The FTC also offers a variety of resources to help make it easier for you to comply with the guidelines, including:

Please note: These links are intended to provide guidance only. If you provide endorsements of some type, you should obtain legal advice on how the FTC rules apply to you.

Please take steps immediately to make sure your site is in compliance with these guidelines. Several of our leading affiliates have already posted their disclosures, and they continue to enjoy great success.

Best wishes,

The StartLogic Affiliate Team

So what does this email from mean?

In short if your a review site, and you don’t disclose that you created your site for the purpose of making money they will remove you from the affiliate program.  Here are the steps they recommend to be in compliance with the FTC.

  1. Frequent: Disclosures must be available on any page that has an endorsement.
  2. Clear: Language must be easy to understand; don’t attempt to hide the fact that it’s a disclosure.
  3. Conspicuous: Place your disclosure close to your endorsement or review. Differentiate the disclosure’s font treatment from the rest of your site.
  4. Require no action: The user shouldn’t need to click, hover or scroll to locate or understand the nature of your disclosure.

If sticks with this, I have to commend them on doing things ethically.  I hope they did not start doing this because the FTC contacted them first.  I will be sure to contact them should I find any violators.

Be warned if you run a so called top review site, and you have StartLogic.

3 Replies to “ – Fifth of the EIG hosts to ask affiliates to comply with the FTC”

  1. Hi i have just read your review on starlogic. i am in my third week of purchase a year hosting with Startlogic for the main purpose to run affiliates program plus my own interest digital video productions.

    Your info is very important.. i would like to know more from you about affiliates programs i started to feel it is not as easy as they welcome you to join . was and still dissiapointed i dont get the help to setup the website to earn real honest money.
    Looking forward to hear from you.

  2. Hello Mark,

    When it comes to affiliate programs it depends a lot on what type of site you are running. I will say if you were to promote, its important to remember that like other Endurance International Group hosts, they will not pay out if someone signs up for anything less than a year. Not to mention they had (may still have) a clause that any sales that they get by retaining a client, say they choose to go away from the order form a discount pop up comes up, then you don’t get a commission. on the other hand does not do that an actually will payout their $100 fee if someone signs up for a plan for as little as month.

    I would like to hear a few more details in regards to what you purchased. Generally when it comes to hosting their is a limited amount of what a company will do for you. Hosting companies are generally not in the development business, especially with cheap companies that offer unlimited hosting. By the point your site is making any serious money the last place you want to have it hosted is on a so called unlimited account.

    From the traffic stats I see on your site, which amounts to zero, there is a lot of work to do. Your first goal should to get the site up and running and submitted to Bing, Google, and Yahoo. There are a lot of other things you can do such as what you did hear submitting valid comments, and social media like Facebook and Twitter. With an Alexa score of a million or higher, you can’t really expect to make a lot of money from affiliate programs. Honestly I did not start making any money off affiliate program until after I dipped below 250k on alexa with this site, granted I have other sites that did near a million on Alexa.



  3. Thanks for your advice i started a tryal with a few affiliates program to see if it works. Also i took your advice on Alexia. My intentio is to give advice in the video editing , chosing good video cameras etc.. along with some advertising please check out my site and give profssional advice asual, dosent make a dollar yet.
    keep up your work!

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