AdSense Stats Are Not Updating

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If you nearly had a heart attack when you logged into your AdSense account today and saw zero revenue and zero impressions, you are not alone.  Google AdSense stats have been stuck for the last 12 hours. Ads are still being served as usual, however, and hopefully are being tracked.

Thousands of AdSense publishers experiencing problems with their AdSense reports showing no impressions and revenue, but don’t worry. The problem isn’t you. Your account has not been banned or suspended.

The fact of the matter is that this is not the first time that Google AdSense stats have “stalled”. It has happened numerous times in the past: in 2005, 2009, and earlier this year in 2016. As one person from Webmaster World put it:

I haven’t seen any new impressions or clicks for an hour or so, so I guess google’s taking a break again. Oh, and my CTR is terrific again today, so I guess clicks are running ahead of impressions as well. Don’t get too excited. Now that I’ve experienced this a few times, I no longer waste too much time wondering about it.

A quick look on the official AdSense Help Forum shows that it seems to be a publisher-wide issue, but none of the official Google AdSense reps have commented as of yet.

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