Hostgator.com And FTC Compliance

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A few months ago Endurance International Group announced FTC compliance; it appears that Hostgator.com has also done the same. In the middle of last month I had wrote a post and emailed Hostgator.com in regards to their upcoming black Friday promotion.

I challenged them to take on the spam which had gotten pretty bad as I was getting it in emails, YouTube comments, and blog comments. While I don’t approved of the method which they choose to deal with it, I can say I only got one comment spam for Black Friday.

A simple challenge to Hostgator.com

http://hosting-reviews-exposed.com/?p=2743

My other challenge was for them to do the same FTC compliance that EIG was doing with their affiliates.

My mistake in writing to back to them was I had just woke up when I had gotten the email early in the morning. I missed the part where they stated that they had sent out FTC compliance emails to their affiliates. I was told after my last response I could personally contact one of their staff if I had any additional questions. Which I waited till after Thanks Giving, Black Friday, and Cyber Monday, to ask for the FTC compliance email (last Tuesday to be exact). I realize the next part I could have found on my own by reviewing their terms of service, but I wanted an email that stated in short that if you do a review and get paid you had disclose that fact.  Right now there is someone that I had always thought that was making money as a Hostgator.com affiliate, turns out I was right. I should have looked at the cookies, pretty simple clear my browsers cookies out and then go to the site to see if any affiliate links come up. Sure enough this process showed an affiliate cookie, and not just for Hostgator.com. Tomorrow I will revel which review site it is, and if you read my blog it should not be to figure out who it is.

Part of the reason I am sending this post out as a email is in hopes of getting other people to email Hostgator.com once I expose the review site for not following FTC guidelines. While Hostgator.com can ignore me, it’s a little harder for them to ignore other people.  I plan to have the post up tomorrow.

A brief examine of their affiliate terms of service revels that reviews for profit must be disclose.

Hostgator.com’s terms validates the FTC requirement

http://www.hostgator.com/tos/affiliate-tos.php

5. Responsibility for Your Site.

HostGator expressly requires you to disclose that there is a “material connection” between you and HostGator any time you offer an endorsement or testimonial on our services, in accordance with the Federal Trade Commission guidance as outlined here. Such disclosure should be clear and prominent, meaning close to the endorsement or testimonial.

http://business.ftc.gov/sites/default/files/pdf/bus71-ftcs-revised-endorsement-guideswhat-people-are-asking.pdf

Stay tuned for updates in regards to the review site I plan to expose that is not FTC compliant with Hostgator.

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